/// About
Creative director and experiential designer with 15+ years shaping audio,entertainment, and hospitality environments across Europe. Architecture-trained, with a practice built on one question: what does the person in this space need to feel? That answer drives every decision, from the first concept sketch through technical delivery.
End-to-end creative ownership across brand activations, festival stages, nightclub redesigns, product collaborations, and studio builds for clients including Nike, Red Bull, Pacha, Ibiza Rocks, and Pikes Hotel.
APPROACH
Every project starts with the same question: what does the person in this space need to feel? That answer drives concept, material, acoustics, lighting, and spatial sequence. Architecture-trained thinking applied to entertainment, brand, and hospitality environments where experience is the product.
WHAT I BRING
One person holds the full creative vision from first conversation to final build. Concept origination, not just execution. The strategic thinking behind the design, not just the delivery of it. A point of view on what good looks like, and the confidence to direct toward it.
CAPABILITIES
Creative Direction
Spatial & Experiential Design
Brand-Led Environments
Concept-to-Delivery
Client Presentation & Pitch
Audio & Acoustic Integration
FF&E Specification & Sourcing
Lighting & Atmosphere Design
Bespoke Furniture & Product
Festival & Venue Strategy
