Pacha x Minirig, Ibiza, Product Design & Brand Collaboration

Pacha is one of the most recognisable names in electronic music. Minirig makes some of the best portable audio hardware in the world. This project brought them together.

As creative director on the collaboration, the brief was to design a co-branded product that felt worthy of both identities: something that could sit in a Pacha store, carry the iconic cherry logo, and genuinely perform for the electronic music fan buying it.

The result was a limited edition Pacha x Minirig portable speaker and subwoofer set in two colourways, matte black and anodised red. The cylindrical Minirig form was retained as the foundation, with Pacha branding applied across the speaker body and grille face. The cherry logo was positioned as the hero mark, clean and confident on both variants.

The product was designed for mobile electronic music fans: compact enough to carry, powerful enough to matter. The speaker and subwoofer pairing gave buyers a proper stereo experience in a portable format, at home anywhere from a pre-party apartment to a terrace in Ibiza.

The range was distributed across Pacha stores throughout Europe.