TK Maxx, London, Film & TV Set Design

When TK Maxx needed a spacecraft interior for their Space Odyssey television commercial, the set design brief was rooted in two of cinema's most iconic visions of space: Stanley Kubrick's 2001: A Space Odyssey and the lived-in universe of Star Wars.

The design centred on an octagonal corridor module, a direct nod to Kubrick's HAL 9000 centrifuge, built with clean white panelling, structural ribs, orange and purple accent lighting channels, and recessed service panels that gave the space a functional, believable quality. The geometry needed to read correctly on camera from multiple angles, including a top-down perspective that made the corridor feel genuinely vast.

The set was built to accommodate a floating performer, requiring careful consideration of how the surfaces, lighting, and proportions would hold up against a production that blended practical set construction with visual effects. The result was a convincing deep-space environment that gave the commercial its cinematic quality.

The campaign aired across UK television and is available to view on Ads of the World.